Privacy Policy

Endless Flow Capital Group ("EFCG," "we," "us," or "our") is a Michigan limited liability company providing website development, CRM implementation, marketing automation, and AI communication services to small businesses.

This policy covers information collected through our website, forms and booking pages, our chat widget, and any text messages you exchange with us.

Where we build and operate systems on behalf of a client, that client controls the data collected through their own website and CRM. We act as a service provider to them. This policy governs data we collect for our own purposes.

Information you give us

• Name, business name, email address, and phone number submitted through contact forms, booking pages, or our chat widget
• Information about your business that you share on a discovery call or in follow-up correspondence
• Billing details necessary to process payment. Card numbers are handled by our payment processor and are never stored on our servers

Information collected automatically

• IP address, browser type, device type, and operating system
• Pages visited, time on page, and the referring site or search term
• Whether an email we sent was opened, and which links were clicked

Information from other sources

• Publicly available business information used to prepare for a call
• Referral details when an existing client introduces you to us

• To respond to enquiries and schedule discovery calls
• To deliver, configure, support, and maintain services you have purchased
• To send service updates, invoices, and account notices
• To send marketing communications where you have opted in, and only until you opt out
• To measure which pages and campaigns bring in enquiries, so we can improve the site
• To meet legal, tax, and accounting obligations

We do not sell your personal information, and we do not share it with third parties for their own marketing purposes.

This section explains how our text messaging programme works. Read it before opting in.

How consent is obtained

We send text messages only to people who have given express written consent, by ticking a consent box on one of our forms, by submitting a booking request that discloses SMS consent at the point of submission, or by texting us first. Consent to receive marketing text messages is never a condition of purchasing anything from us.

What we send

• Transactional: appointment confirmations, reminders, reschedule notices, project status updates, and replies to your questions
• Conversational: direct replies from our team during a project or a sales conversation
• Promotional: occasional offers and service updates, only where you have separately opted in to marketing messages

Message frequency, rates, and carriers

• Message frequency varies based on your activity and stage of your project
• Message and data rates may apply. Check with your mobile carrier for details of your plan
• Mobile carriers are not liable for delayed or undelivered messages

How to opt out or get help

• Reply STOP to any message to stop receiving texts from that programme. You will receive one confirmation message and then no further texts
• Reply HELP for assistance, or email us at info@endlessflowcapitalgroup.com
• Opting out of texts does not opt you out of email, and does not cancel an active service agreement

We use cookies and similar technologies to keep the site working, remember your preferences, and understand which pages lead to enquiries. Categories we use:

• Essential, required for the site and booking calendar to function. These cannot be switched off
• Analytics, aggregate traffic measurement, so we can see which pages work and which do not
• Marketing, used to measure advertising performance where we run campaigns

Most browsers let you refuse or delete cookies in their settings. Blocking essential cookies may stop parts of the site working.

We honour Global Privacy Control (GPC) signals where your browser sends them.

We share personal information only in these situations:

• Service providers who operate our infrastructure: hosting, CRM, email delivery, SMS transmission, payment processing, scheduling, and analytics. Each is bound by contract to use the data only to provide that service
• Legal requirement, where we must comply with a law, court order, or lawful government request
• Protection of rights, where disclosure is necessary to investigate fraud, enforce our Terms, or protect the safety of any person
• Business transfer, if EFCG is acquired or merged, information may transfer as a business asset. You will be notified before your information becomes subject to a different policy

As stated above, SMS consent and mobile opt-in data are excluded from all sharing for marketing purposes without exception.

No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. We do not share, sell, lend, or lease any of the information that uniquely identifies a subscriber (such as email addresses or personal details) with anyone except to the extent it is necessary to process transactions or provide services that you have requested.

• Enquiries that do not convert: up to 24 months from last contact
• Active client records: for the life of the engagement
• Former client records: up to 7 years after the engagement ends, to meet tax and accounting obligations
• Marketing contacts: until you opt out, plus a suppression record so we do not contact you again in error

Depending on where you live, you may have the right to:

• Request a copy of the personal information we hold about you
• Request correction of information that is inaccurate or incomplete
• Request deletion of your information, subject to our legal obligations
• Opt out of marketing email at any time via the unsubscribe link, or text by replying STOP
• Opt out of the sale or sharing of personal information. We do not sell or share personal information, so there is nothing to opt out of, but the right stands
• Not be discriminated against for exercising any of these rights

To make a request, email info@endlessflowcapitalgroup.com. We will verify your identity before acting and respond within the time your local law allows.

We use encryption in transit, access controls, and reputable vendors for storage and processing. No system is perfectly secure, and we cannot guarantee absolute security. If a breach affects your personal information, we will notify you and any required authority as the law directs.

Our services are for businesses. We do not knowingly collect personal information from anyone under 16. If you believe a child has provided us information, contact us and we will delete it.

We may update this policy as our services or the law change. The "last updated" date at the top always reflects the current version. Material changes will be announced on this page before they take effect. Continued use of the site after that date means you accept the revised policy.

Questions about this policy, or about information we hold:

• Email: info@endlessflowcapitalgroup.com
• Endless Flow Capital Group, Flint, Michigan, United States

We aim to answer privacy enquiries within five business days.